ABOUT US

Mission:
To provide practicing photographers with illustrated, useful techniques and tested solutions for creating superior photographs.

Readership

Practicing photographers—serious amateurs and professionals alike—who share a passion for intelligent discussions of advanced photographic techniques they can't find elsewhere. Most of our readers have been involved in photography for more than 15 years. At least one-third teach or have taught photography (workshops, high school and college) and use PHOTO Techniques as a class text and reference.

A 2007 reader survey showed our subscribers to be:

• 56.3% advanced amateurs, 30.4% full or part-time professionals
• 24.5% teach or have taught a photography course
• 78.5% have recommended a photographic product
• Big spenders in photographic equipment & accessories—within the last 12 months they spent an average of $2,273 on photographic equipment
• 71.4% male, 90.0% college+, with an average household income of $109,771

You may be especially interested to know that 45.6% of them keep their issues indefinitely to use as a reference.  Any ad placed will be seen again and again.

Content:
Launched in 1979, PHOTO Techniques distinguishes itself from other photography magazines by focusing on methods for producing the best possible photographs and images. Bimonthly issues include in-depth discussions of digital and traditional subjects and how each plays an important part in controlling processes, resulting in better photographs.

Feature Articles:
Input—articles closely examine products/supplies and how to use them for high-quality capture. These include cameras, lenses, films, media storage, lighting and memory cards.
Output—articles closely examine products/supplies and how to best use them to create desired output. These include scanners, imaging software, papers, inks, printers and darkroom equipment.

SECTIONS:
New Products—late-breaking news that introduces the newest cameras, lenses, equipment and accessories.

PHOTO News—International photographer and writer Jerry O'Neill chronicles photography's past, present and future, including industry trends and new developments.

Product Reviews & Equipment Applications—distinguished professional photographers report objective details and tests of the latest gear including cameras, traditional/digital papers, film, scanners, printers and accessories.

Photoshop Tutorials—written by leading digital photographers who provide detailed information on advanced Photoshop techniques.

Master Printing Class—master photographers share their professional knowledge through step-by-step instructions of how a photograph was created from start-to-final product.

Portfolio—a featured photographer provides an exclusive, four page presentation of selected images, including technical information outlining how the photographs were captured, manipulated and processed.

Vestal at Large—accomplished photo educator David Vestal provides interesting perspective and commentary on photography.

Photo Myths—Dick Dickerson & Silvia Zawadzki debunk myths about traditional photography.

WEB SITE:
Our web site, www.phototechmag.com, with over 8,000 unique visitors per week, supports each current issue, providing information about advertisers' products (includes contact information), industry news, “how-to” information and a downloadable sample issue.

FREE VALUE-ADDED FOR ADVERTISERS:
PHOTO Techniques' advertisers receive multi-media exposure.
To support our advertisers' products, we make every effort to include press releases and new product announcements in our “New Products” section. Advertisers are also included on our web site with a link and brief description of their company and/or product(s).

Can't find PHOTO Techniques in your neighborhood? Click here to find a location near you.

A Division of Preston Industries, Inc. 6600 W. Touhy Ave., Niles, IL 60714-4516 U.S.A. Phone 847.647.2900 | Fax 847.647.1155