WSchneider_SO_2008_1

Zero to Blue-Chip in Four Years

Hard work a a distinctive look helped Tim Tadder rise to the top
written by: William Schneider

High-end commercial photography is a tough market to crack. Many aspiring photographers try, often spending many years in their efforts. Still, the road to photographic prominence is littered with half-successes and downright failures. That makes the quick rise of San Diego commercial photographer Tim Tadder rather remarkable. Just four years ago, he was starting the switch from photojournalism and editorial photography to commercial photography. You’ll now find Tim busy with clients that include Microsoft, Miller Lite, Newcastle Brown Ale, Coke, Pepsi, Gatorade, Powerbar, Callaway Golf, Yamaha, Arnette Sunglasses, Listerine, Southwest Airlines, Gillette, and AT&T. His quick rise to the top Read more »

Schneider_MJ_2008_1

The Shift to Digital in Photographic Education

What are the effects– positive and negative– on the photographers of tomorrow and the schools they attend?
written by: William Schneider

Photography’s future is, in many ways, in the hands of today’s photo students, and it should come as no surprise that photographic education has been profoundly changed by the coming of the digital camera. College darkrooms still exist— especially in the fine arts, where the desire to retain darkrooms is stronger than in applied photographic fields—but the majority of applied photographic careers available to students upon graduation require digital photography skills. Newspapers abandoned darkrooms years ago and won’t hire a photographer who is unable to work with a digital camera and Photoshop. While there may be isolated exceptions, most wed- Read more »