novoflexcards

Novoflex ZEBRA White Balance/Grey Cards

Novoflex ZEBRA cards are made from a special polymer and have an antireflection coating on both the white side and the grey side. The grey side serves as a reference area for exposure metering while the white side enables correct white balance that is so important in digital photography. hpmarketingcorp.com

pentaxx5

Pentax Introduces New X-5 Digital Camera

The Pentax X-5 digital camera is an ideal choice for photographers who want to easily capture beautiful, high-quality images of a wide variety of subjects and scenes. Featuring a powerful high-magnification optical 26X super-telephoto zoom lens and a focal length of 4mm-104mm (22.3mm ultra-wide angle to 580mm super telephoto 35mm equivalent). Coupled with the camera’s Macro mode, which allows photographers to capture dramatic close-up images of subjects as near to the lens as 0.4 inches, the X-5 delivers an extensive range of creative photographic possibilities. pentaximaging.com

lightsphere

Lightsphere Collapsible Snoot

New from Gary Fong, the Lightsphere Collapsible Snoot gives photographers maximum efficiency and directional control over strobe lighting when mounted off-camera, allowing a photographer to create cutting edge, “fashion style” special effects. The black finish of the Lightsphere Collapsible Snoot blocks the light spilled out of the sides of the diffuser so instead of filling a room with soft light, the photographer can project the light directly onto the subject with a controlled yet soft burst that is great for hair highlighting, selective lighting of subjects, or highlighting a subject against a busy background. garyfonginc.com

printedart

PrintedArt Photolab

PrintedArt Photolab allows customers to print their own images in the same professional quality as their fine art collection. Photographers can modern display formats such as Aluminum, canvas and archival paper as substrates, and PrintedArt also offers acrylic Displays and new Plexi Blocks for a new twist on image display. Photographers can also set up their own shop on the PrintedArt website.printedart.com

snapclap

Snap Clap

Here’s a new spin on making iPhone photographs—Snap Clap allows you to set up your phone and simply clap your hands to make a photograph. There are also options to set the timer and video length, and it includes creative filters such as sepia, grayscale and more. The $0.99 App is compatible with iPhone, iPod touch and various iPad models; check for specific availablity and to purchase at the iTunes store. itunes.apple.com

acdseepro2

New ACDSee Pro 2 for Mac

ACDSee Pro 2 for Mac includes a combination of features unavailable through any other Mac photography software product. The product allows users to create professional quality photos and manage their image libraries the fastest way possible from start to finish. ACDSee Online’s cloud-based environment allows photographers to store and share images in a free 10 GB online space. ACDSee Online users can easily archive any file format (including RAW formats), email photo albums, post albums on Facebook and Tweet links to albums. It is safe and secure and does not require purchase of any ACDSee product. acdsee.com

rodenstock

Rodenstock eShutter System

The revolutionary electronic shutter solution sets new standards in modern high-end photography. Integrated microprocessor controls guarantee the highest precision while working with a view camera and provide fast shutter speeds, up to 1/125 second. A unique feature is the application of 7-blade technology resulting in a nearly circular aperture opening. The Rodenstock eShutter is completely integrated into the Sinar System and in addition, designed with its open architecture, it can also be used with all other camera systems. hpmarketing.com

ilfordprestige

ILFORD’s GALERIE Prestige Lineup

New GALERIE Prestige Smooth Gloss 310 gsm and Smooth Pearl 310 gsm were created to provide the look and feel of a traditional print but with the accessibility that only inkjet photo media can offer. Recognized with a 2012 TIPA Award as the Best Fine Art Inkjet Papers of the Year, the new heavyweight papers are fully compatible with all professional inkjet printers and are produced using the same technology that has made ILFORD an industry leader in high print permanence ratings. ilford.com

vuescan

Free Basic Edition of VueScan

The Basic Edition works in ‘Guide Me’ mode and customers needing additional scanning features can upgrade to the Standard or Professional Editions by simply buying a serial number that enables the features of these Editions. VueScan 9.1.06 supports more than 1850 scanners, fully supports Windows 8, Mac OS X Mountain Lion and Linux. VueScan offers a full range of advanced features; including options for scanning faded slides and prints and automatically adjusting images to optimum color balance that reduces the need to manually do it in Photoshop. It includes built-in IT8 color calibration of scanners, producing colors that look true to life, Read more »

lightingnotebook

Lighting Notebook

View, search, and watch videos of all 101 setups from the Lighting Notebook on your iPad or iPhone. It’s a lighting reference on-the-go. Take the app on a test drive with a FREE download from the App Store, which includes five lighting scenarios. The full-version upgrade with all 101 scenarios is available for $14.99. apple.com/itunes