Adobe has announced the immediate availability of Adobe Photoshop Lightroom 4 for download in the Mac App Store, marking the first time the software has been available through that channel. Lightroom is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. Adobe Photoshop Lightroom 4 is available in North America only and can be purchased and downloaded immediately from the Mac App Store for US$149.99. apple.com/itunes
The Leaf Credo series of digital camera backs deliver legendary Leaf image quality along with speed and versatility that are second to none. All Leaf Credo digital backs deliver exciting new features including a 3.2″ high resolution (1.15MP), bright touch LCD with a viewing angle of 170 ̊ to elegantly display detailed images. mamiyaleaf.com
A new fully submersible “Swim Suit” for iPhone 4S/4 lets you take it 20-feet below the water’s surface and keeps it 100% dry and safe at depths of up to 20 ft/6m underwater. You can capture video at an underwater reef and share it through YouTube or post to Facebook even before you surface. Available at amazon.com.
TrueDoF-Pro offers advanced depth of field calculations and differs from other DoF calculators in that its algorithm for calculating depth of field includes the effects of diffraction. This gives the user a more accurate indication of how sharp the image will be−a major advance in depth of field calculators. Available from iTunes for $6.49 apple.com/itunes
Don’t like sardines? Think again! Sure to be a conversation piece, (and it works too) from the folks at Lomography, comes La Sardina featuring: • 22mm wide-angle plastic lens • MX switch and rewind knob • Two simple-to-use focusing settings • Bulb setting for long exposures • Uses 35mm film lomographyuk.com
On the 25th anniversary of its world-renowned EOS System, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce its latest model, the new EOS 5D Mark III Digital SLR Camera. Positioned between the extremely popular EOS 5D Mark II and Canon’s top-of-the-line professional EOS-1D X model, the EOS 5D Mark III delivers superb image quality, thanks to a new 22.3-megapixel full-frame Canon CMOS sensor, a high-performance DIGIC 5+ Imaging Processor, a 61-point High Density Reticular Autofocus (AF) System and six frames-per-second (fps) continuous shooting speed. Building upon the trailblazing success of the EOS 5D Mark II, Read more »
mod. just announced a new line of products for DSLR, SLR and compact cameras. The new product lines include: ECO straps, compact camera straps and bags, drop-in pouches for DSLR & SLR cameras, strap wraps, neck pads and quick release adaptors. modstraps.com
FUJI recently announced the newest and most advanced addition to its X-Series digital camera line-up – the FUJIFILM X-Pro1 interchangeable lens digital camera system. First introduced in the FUJIFILM X100 digital camera, Fujifilm’s revolutionary Hybrid Viewfinder has the ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder. Replicating the effects of monochrome film photography the X-Pro1 lets you use color filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter, or brighten greens and deepen reds with the green filter. fujifilmusa.com
Olympus announced the first fully compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras. The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images. getolympus.com
Nik Software released Snapseed for Windows, an innovative photo enhancement and sharing app with a powerful suite of imaging filters and tools for anyone, anywhere to transform any image into an extraordinary photo. This new version of Snapseed combines Nik Software’s professional photography tools and interface to deliver a powerful new photography app to PC users. snapseed.com
