Creating Custom Folios for Self-Promotion & Presentation

By David Saffir Back to

custom portfolios, david saffir, photo technique The portfolio, closed and unfolded

A teacher of mine once told me “nothing matters except your book” –referring of course, to my portfolio. Photographers use portfolios for self-promotion, to share a story or point of view, to help create a body of work, or to establish or reinforce professional identity.

The range of options in portfolio design and presentation makes for a number of choices—format, size, paper type, books, boxes, albums, printing processes and more. Other considerations: Budget? How much time to invest? Can new work be added, or can old work easily deleted? How do I pitch my work to different audiences?

In this article I’ll discuss a presentation option I’ve been working with lately and it’s one that I like quite a bit. Simple and inexpensive with straightforward construction, it’s changeable, elegant and a bit different.

david saffir, custom portfolios, photo technique
Pre-cut folio with prints

The ready-made folio itself is made from a precision- cut sheet of heavy paper, folded to create a recloseable envelope or pocket that holds 10–15 prints. I’m currently using this design to showcase a dozen of my images printed on 310gsm Ilford Gold Silk inkjet paper. Each image is imprinted with my name, the title of the body of work and my web address.

I created my own simple Photoshop templates (vertical and horizontal) that photo technique readers can download for free to create their own folio pages with a minimum of stress. (See resources).

Please follow the link to download the templates: Custom Folio Templates

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About the Author

David Saffir
DSaffir
David Saffir is an internationally recognized, award-winning portrait, commercial and fine art photographer and printmaker. He teaches workshops and seminars in photography, printmaking and color management. He lives in Santa Clarita, California. He is the author of Mastering Digital Color: A Photographer’s and Artist’s Guide to Controlling Color, published by Thomson/Cengage and a photography book, The Joy of Discovery. davidsaffir.wordpress.com