Kodak was once the giant of the photographic market, with a legacy stretching back to the 1880s. The company reigned supreme for a century until the advent of digital technologies challenged their position. Kodak slowly recognized the power of digital and has been investing in digital cameras and media. Yet even when we all thought f ilm was dead, Kodak has released a new film type—something that no one would expect. Why would a company that is closing f ilm plants release a new f ilm? Kodak has recognized that some users continue to use film, and through careful analysis has identified customers that will remain loyal to this format for at least a few more years.
Fine grain and vivid color
Transparency film for a long time has been the professional’s choice for rich detail, high saturation, and very fine grain. But as more and more labs shut their doors or only operate their E-6 machines on certain days of the week, what are photographers to do with their slide film? Kodak feels they have found an answer for them with their new Ektar 100 color negative film. Ektar 100 is a 35mm, acetate-base film that is daylight balanced, uses C- 41 processing, and only is available as 100 ASA. It was released in late 2008, with production beginning in early 2009.
As part of our review, we talked to Scott DiSabato, of Kodak’s Film, Photofinishing, and Entertainment Group. He described how Kodak has revamped their range of portrait films, and asserted that Ektar 100 film “helps the photographer capture unprecedented detail in remarkably vivid color.”