Many wedding photographers work with an established scenario carried out in a predictable way. Kevin Then, however, is a photographer whose work redefines the genre of high-end wedding photography. Named Hasselblad Master under the Wedding Social category in 2008, Then has continued to demonstrate aesthetic brilliance and command of the latest photographic technological developments in fashion and design. The result is an international client base and invitations to speak about what he does to raise the bar for excellence in wedding photography.
Some photographers, especially those whose work is recognized internationally, may find that a particular style is associated with their name. Then has picked up the title, at least in a number of online blogs, as the “Master of Romanticism.” It’s title he can live with, he said in a recent interview with photo technique. What follows is what Then explained about creating the amazing images that have built his international reputation.
PT: What is the inspiration for your “romantic” style of photography?
KT: I think that the term “romanticism” does describe the intense feelings I have always had while shooting. It later became my style. Working to achieve an image that is both dramatic and majestic turned out to be considered romantic.
PT: Is most of your work involved in shooting actual wedding parties, or do you also do work in advertising?
KT: My work involves both wedding and fashion photography. My clients include actual brides and grooms, but I also create images for designers of wedding dresses and shots for magazine layouts where I use professional models. My published work is found in a wide variety of media sources, including newspapers and mag- azines, on the Internet and my social network has helped to market my products worldwide.