High-end commercial photography is a tough market to crack. Many aspiring photographers try, often spending many years in their efforts. Still, the road to photographic prominence is littered with half-successes and downright failures. That makes the quick rise of San Diego commercial photographer Tim Tadder rather remarkable. Just four years ago, he was starting the switch from photojournalism and editorial photography to commercial photography.
You’ll now find Tim busy with clients that include Microsoft, Miller Lite, Newcastle Brown Ale, Coke, Pepsi, Gatorade, Powerbar, Callaway Golf, Yamaha, Arnette Sunglasses, Listerine, Southwest Airlines, Gillette, and AT&T. His quick rise to the top and his distinctive style make a good case study for anyone curious about this business.
Tim grew up around photography—his father was a photographer for the Baltimore Colts and the Baltimore Ori- oles from the early 1960s through 1975. Tim would carry his father’s gear during games. Even so, Tim didn’t immediately seek a career in photography but instead taught mathematics and computers to high school students. While mountaineering in the spectacular Andes, Tim fell back in love with making pictures. After freelancing in Maryland for while, Tim enrolled in Ohio University’s graduate photojournalism program, then went on to newspaper internships.